Summer Time & Seasonal Viewership on Live Streaming

As we move into the hottest part of the year, viewer habits on live-streaming platforms change. It behooves game publishers, sponsors, and event organizers to understand the difference in seasonal viewership so that they can schedule their game releases and tournaments strategically.
So far in June of 2024, . Mobile game viewership has risen, perhaps due to more people traveling and attempting to leave the computer off to stay cool. However, MMO viewership is up across the board, also suggesting that a separate faction of younger viewers are using their time off to invest in games with deep stories and mechanics. These specific trends, however, are emblematic of grand changes to live-streaming platform engagement that cyclically recur with the changing of the seasons.In this article, we’ll be looking at how the warmer weather and calendar events affect live-streaming viewing habits on a seasonal level. This analysis focuses on the Northern Hemisphere’s seasons due to Asian, European, and North American markets most heavily impacting online viewership as a whole.