The most recent #Ads of the Week was championed by Stake and Enlisted in partnership with xQcOW, Trainwreckstv, and auronplay. Stake, a “crypto casino” using cryptocurrency for gambling, expanded their marketing campaign to the most watched streamer on Twitch with xQcOW. Gambling content on live streaming platforms has always been somewhat popular. Online slots are a common game played on stream but Stake is taking it to the next level. Viewers are tuning into gambling streams to watch blackjack, poker, and other card games. The audience on Twitch is already competitive and tech savvy which lends itself to crypto casinos. Stake could be in prime position to become a well-known name in the gaming community depending on their marketing strategy. A mass activation could lead them to become the new RAID: Shadow Legends – a known brand that has turned into a meme from their campaigns.
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