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Gaming is massive in Japan, with some of the top publishers and console makers calling the country their home. When discussing Japan and live streaming,
May saw an overall increase in viewership among VTubers, as a few big concert streams and a slew of big name collaborations buoyed fans’ excitement.
Streaming viewership among female streamers dropped in May, perhaps due to a lack of big events and collaborations. However, women’s esports content seemed to hold
As a business, you’re constantly on the lookout for actively engaged customers who share your values. Instead of throwing out promotional material into the void
Jynxzi has been on a hot streak, leaping from event to event with his high-energy personality and expert analysis of games. Chief among these is
The May streaming scene was dominated by streamers creating their own big live-streaming events, including marathon streams, privately hosted tournaments, and even the first globe-spanning
The recent release of Wuthering Waves caused a stir among gamers: How were Kuro Games able to make a game so incredibly similar to miHoYo’s
Across the top 100 games being streamed in May, viewership grew by 3.5%: A rise of just 50M hours watched compared to April. Rust dropped
For new entrants to the live-streaming arena, the sheer mass of information can be overwhelming. Platforms, streamers, gaming titles, variety content – with so many
The Kings World Cup is the culmination of the second year of the Kings Leagues’ existence: A global event that pulls together the best players
Rust has consistently remained among the most popular games on live-streaming platforms, frequently featuring in the top 10 games per month. As the standard-bearer for
After four years, work on Cyberpunk 2077 has officially come to an end. Developer CD Projekt Red’s latest financial report confirmed that no one from
XDefiant looks to set itself apart from the crowded shooter market by trading on the legacy of its publisher Ubisoft’s previous titles. Developed by Ubisoft
After four years of the gacha genre being ruled by the twin pillars of Genshin Impact and Honkai: Star Rail, a new game has entered
The Milk Cup is a rare event in esports, featuring only female competitors and produced by a female-led team from Raidiant. Further, female streamer and
On the 21st of May, AfreecaTV made the exciting announcement that it would be launching a new live-streaming platform with a renewed focus on esports
In early May, Xbox came under fire when it announced that it would be shutting down four game studios. Although Xbox is suffering from the
Senua’s Saga: Hellblade 2 is the sequel to the critically-acclaimed Hellblade: Senua’s Sacrifice which was released back in August of 2017. The original was praised
Arena Breakout: Infinite is the upcoming PC version of the mobile game Arena Breakout which was released in June of 2023. As developer MoreFun Studios
The AT&T Annihilator Cup is one of the rare esports events that features multiple games across different genres, with glory going to the player who
Street Fighter 6 is approaching the end of its first year since release, and to mark the occasion Capcom has released the last fighter of
V Rising combines two of the most popular genres on live-streaming platforms: Survival games and Action RPGs. The 3D isometric view and UI echo Action
After one year and a half, Kick has settled into its status as a bona fide live-streaming platform, now competing on equal footing with Twitch
Certain hyper-challenging games bring the live-streaming community together. Streamers participate to prove their gaming prowess, and fans turn out in droves to watch their incremental
VTubers are an off-shoot of the idol culture that has gripped Japan since its emergence in the late 60’s. Fans clamor for a taste of
As a leading world economic power, China has the capital to drive innovation in the creative fields. Chinese game publishers have historically tuned their creativity
Kai Cenat has been on a roll lately. Thanks to big-name collaborations with celebrities from other spheres of entertainment and high airtimes full of Variety
Minecraft marked the rise to dominance of the sandbox game. As an indie darling turned global phenomenon, the explorative crafting simulator ignited players’ imaginations when
In the modern gaming space, developers need to constantly update and promote their live service games to keep the player base active. This is where
Introducing the Stream Hatchet Gaming Event Calendar: Your Ultimate Gaming and Esports Planner. In the fast-paced world of gaming and esports, staying updated on the
This week’s #Ads of the Week was dominated by endemic video games sponsoring streamers. xQcOW took the top spots with two of his streams this
This week’s #Ads of the Week has activations from two video games and one non-endemic brand in the live streaming space. Coming in first place
There was a tight race for this week’s #Ads of the Week, with all three activations hitting close to 42,000 hours watched. Sykkuno eked out
This week’s #Ads of the Week was dominated by games and endemic brands. Taking the top spot with 105,000 hours watched was Towelliee with an
This week’s #Ads of the Week were activations by brands through a variety of games and streamers. The top streams were from AnthonyZ, Maximilian_DOOD, and
The most recent #Ads of the Week was dominated by activations with channels streaming the release of Lost Ark last week. CAHOS_Gaming, Senderfn, and jessirocks
Many potential players form their first impression of a game based on its performance on live streaming. As streamers play the game, opinions spread around
Live streaming exists in an interesting space. While people turn to live streaming for entertainment, comfort, and a sense of stability, holidays can completely disrupt
Roblox was among the many socially-oriented apps and games boosted by the COVID pandemic. But while games like Animal Crossing, Second Life, and VRChat all
The esports industry continues to grow in scope, reaching new audiences and adopting novel strategies to entertain fans. 2024 was a massive year for esports
The past decade has been ruled by Marvel mania, with superheroes flooding the realms of film, TV, toys, merchandise, and IRL events. Video games have
Path of Exile is a game for hardcore action RPG (ARPG) fans, allowing players to dissect and analyse every possible skill, attribute, and piece of
