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Live streaming forms the vanguard of modern marketing strategies, connecting brands with fans through the intimate relationships they develop with content creators. As a burgeoning
Warhammer occupies an odd niche in the gaming world. The franchise is absolutely adored by its rabid fanbase, with a range of board games, video
UPDATE: On the 30th of September 2024, new information was added to the end of this post regarding Season 3’s performance and top streamers on
Roblox isn’t a “game” in the conventional sense: It’s a platform, one that hosts over 40M user-generated worlds known as “experiences”. Roblox is an example
K4sen stands out among the pantheon of famous Japanese streamers for his ability to freely float between different realms of the live-streaming space. Beginning his
Supercell is the king of mobile game developers. Since the release of Clash of Clans back in 2012, the developer has become known for its
For the first time in the publisher’s history, Ubisoft is taking a crack at creating a video game in the Star Wars universe. Star Wars
Hunt: Showdown recently made a massive update to the base game: Hunt: Showdown 1896. This update feels like a brand-new game with a slew of
World of Warcraft (WoW) is the go-to MMO, known even beyond gaming circles as a foundational, genre-defining franchise. In the live-streaming space WoW consistently outperforms
Valve is a unique game developer, at once revered for their high-quality games that scratch the itch of seasoned gamers, while also frustratingly opaque in
After nearly two months, 22 tournaments, and the awarding of $60M in prizes, the Esports World Cup (EWC) is over. Pro teams from around the
Black Myth: Wukong is not only an incredible success on launch, but exemplifies the shifting attitudes towards AAA gaming. Game Science’s action title is the
Fortnite continues to dominate the live streaming scene as one of the staples of the modern gaming arena, representing battle royales amongst the sea of
In 2024, the Pokémon World Championships (PWC) traveled to Honolulu in Hawaii, bringing a celebration of all things Pokémon to the city’s sunny shores. The
Co-op games bring players together, engaging through communication, coordination, and, often, friendly competition. Even the earliest co-op game, Fire Truck, demonstrated this appeal as two
Konami has always nurtured a varied portfolio of entertainment-based properties. Konami’s video game dominance in the 90’s led a generation to associate it with console-based
FaZe Clan is one of the foundational groups behind internet culture. Back in the early days of YouTube, FaZe Clan’s Call of Duty trickshot videos
The Borderlands franchise is in a dormant state, with five years since the last mainline entry. However, the recent Borderlands film hopes to keep the
The past decade has been ruled by Marvel mania, with superheroes flooding the realms of film, TV, toys, merchandise, and IRL events. Video games have
Japan is one of the world’s central hubs for game publishing. As the base for Nintendo, Sega, Sony, Konami, Bandai Namco, and many others, the
July saw a drop in overall viewership among the top VTubers, despite a star-studded collaboration between Miko, Usada, and other top Hololive streamers on ARK:
Mobile games have come a long way since the explosion of app-based games like Angry Birds and Temple Run. While mobile games used to be
EA Sports is a mainstay of the gaming space, a cherished series for older gamers embodied by its old iconic start-up tagline: “It’s in the
Assassin’s Creed is one of the few post-2000’s gaming franchises to have survived into the modern era, even amidst the rise of battle royales and
EVO is the primary fighting game event on the live streaming calendar, bringing together publishers, pro players, and fans for a weekend full of great
Despite the seemingly eternal popularity of certain genres on live streaming, the tides are slowly changing. Multiplayer live service games with esports potential appear to
Live streaming is typically associated with entertainment first and foremost, with gamers and IRL content creators captivating fans with outstanding gameplay and unreal experiences. However
When the Steam Deck released back in February of 2022, user expectations were low. The concept of a handheld device with the power of a
As we move into the hottest part of the year, viewer habits on live-streaming platforms change. It behooves game publishers, sponsors, and event organizers to
Few streamers can claim to have shaped the modern live-streaming landscape more than Ibai Llanos. As a Spanish streamer and internet celebrity, Ibai has championed
In this weeks #ads of the week we see another dominating performance by The Quarry partnering with two members of OfflineTV as well as a
Big events have taken over this week’s live streaming #ads of the week. Incredible performances by Ludwig’s Mogul Money Live and Mizkif’s Smite Invitational propelled
This week’s Live Streaming #Ads of the Week leaderboards have arrived. They feature Gamer Supps with Pestily; The Boys with PaulinhoLOKObr; and Softgiving, Capital One
This week’s live streaming Ads of the Week has been taken over by some new competition. In first place we have Lilith Games’ Rise of
This week’s live streaming ads of the week were dominated by game partners, including The Quarry and Veiled Experts. In first place was Squeezie with
This week’s live streaming Ads of the week were swept by the new game release, V Rising. Stunlock Studios has partnered with several content creators
Sid Meier’s Civilization is one of the oldest PC gaming series still finding popularity today, dating back to the first game’s release in 1991. Where
Tom Clancy’s Rainbow Six Siege remains one of the most unique competitive shooters in esports. With its fast-paced, tactical gameplay requiring seamless teamwork, players are
For new entrants to the live-streaming arena, the sheer mass of information can be overwhelming. Platforms, streamers, gaming titles, variety content – with so many
RPGs have some of the strongest debut viewerships on live streaming. While it’s usually flashier titles like ARPGs (Elden Ring) or JRPGs (Final Fantasy VII:
At this point, it’s no secret that publishers are growing wary of launching new live service games due to a number of high profile shutdowns.
A few keystone games are so influential that they shape the entire gaming landscape, spawning a wave of works inspired by (or straight-up copying) the
